JMA reveals a new identity, launches its new website and updates its new key catalogue
September 13 2023
The company is joining the digital transformation engulfing the sector, launching its new website alongside a rebranding process and a new online key catalogue
JMA is entering a new, more digital age focused on the customer and rooted in that which it is known for: the quality of its products and services. It is therefore launching a new website characterised by more intuitive, attractive and dynamic features. All this is accompanied by a new, recently launched corporate image with which JMA is underpinning its benchmark leading position in the sector.
A new image for new challenges
The latest challenges require adaptation and new solutions. The refreshed JMA image is a strong response to the new challenges being faced by society and the market in recent years. The new claim - “Opening the future” - is an invitation to future solutions capable of generating new business and professional solutions. JMA wishes to remain part of that solution and to therefore be able to continue forging new paths ahead with its customers.
This is also reflected in the company’s new image, which combines its experience gained from the path already travelled, its sound position today and its vision for the future. An intuitive and universalised corporate image conveys an entirely visual message accompanied by a brand story that is fully coherent with the corporate identity. “Opening together” is an invitation to travel the path together while accompanying professionals on mutual growth through the application of knowledge, technology and innovation.
New online JMA key catalogue
The new online JMA key catalogue has arrived with a new look and structure. The reorganisation and cataloguing of its products mean that this new catalogue is an easy and intuitive tool for professionals. It is a practical guide in which the contents page has been given its own identity by immediately highlighting the three main pillars of our business: the JMA universe, the JMA key catalogue, and the brands usage guide and index.
After opening the catalogue, the new look will entice readers with large photos of JMA products to offer a vision of the technological transformation being experienced by our raw materials on their way to becoming JMA keys. Furthermore, the new icons explain complex concepts more clearly and visually, making them far easier to understand.
